Pure Neemo Ex☆Cute
Series Guide

1st: Ex☆Cute 1st  •  2nd: Yumemiru Waitress  •  3rd: Otogi no Kuni no Princess

 4th: Ex☆Cute 4th  •  5th: SWEET PUNK GIRLS  •  6th: Secret Wonderland

7th: Ex☆Cute 7th  •  8th: Majokko  •  9th: Komorebimori no Doubutsutachi

 10th: Best Selection   •  11th: Otogi no Kuni

Others  •  Picco Series

~Ex☆Cute 1st Series~

Ex☆Cute 1st Series
The concept is based on the the brand of clothes that each character normally wears. The super energetic Koron wears a casual brand called "Snotty Cat".  Mature Lien wears the calm and tidy brand called "Angelic Sigh" and so on.

Their individual personalities can be clearly understood through the brands they wear. [Azone Official Page]

Release Date: Dec '05~Apr '06
Price: 9,500 yen + tax
Body Type: Pure Neemo Advance A

~Ex☆Cute 2nd Series~

The second series is "Yumemiru Waitress" (Dreaming Waitress). The five have become their dream waitresses.  [Azone Official Page]



Release Date: Jun '06~Aug '06
Price: 9,500 yen + tax
Body Type: Pure Neemo Advance A

~Ex☆Cute 3rd Series~

The third series is "Otogi no Kuni no Princess" (Fairy Tale Land Princess) . The five have transformed into various fairy tale princesses.  Each one includes a short story booklet.  [Azone Official Page]

Release Date: Jan '07~Jun '07
Price: 9,500 yen + tax
Body Type: Pure Neemo Advance A

~Ex☆Cute 4th Series~

The fourth series is another version of the first series in which each girl wore clothes from her favorite brand that express a wealth of personality.

*In this series, both Lien and Koron had alternate limited edition versions with different color hair.  [Azone Official Page]

Release Date: Oct '07~Mar '08
Price: 10,000 yen + tax
Body Type: Pure Neemo Advance A

~Ex☆Cute 5th Series~

Ex☆Cute 5th Series

The fifth series is "SWEET PUNK GIRLS".

The girls have decided to put on a concert at their school, St Portredam Junior High School. In preparation for the school festival, the 6 friends have formed a girls band. They make their appearance in punkish style stage costumes which match their individual personalities.

*In this series, both Aika and Himeno had alternate limited edition versions with different color hair.  [Azone Official Page]

Release Date: Oct '08~Jan '09
Price: 10,000 yen + tax
Body Type: Pure Neemo Advance A

~Ex☆Cute 6th Series~

"Secret Wonderland" is a land where curious happenings take place.

The six members of Ex☆Cute, who have lost their way in Secret Wonderland, dress up in Lolita and Gothic Lolita fashion in the 6th series.

*In this series Miu and Chiika had alternate limited edition versions with different color hair and outfits. Some of the Ex☆Cute family members also saw a release in this series.  [Azone Official Page]

Release Date: Apr '09~Oct '09
Price: 12,000 yen + tax
Body Type: Pure Neemo Advance A

~Ex☆Cute 7th Series~

Ex☆Cute 7th Series

In the 7th series, each member has a new facial expression and clothes from her favorite brand.

*In this series Chiika, Koron, and Lien had an alternate limited edition version with different color hair and outfit.  [Azone Official Page]

Release Date: Apr '10~Oct '10
Price: 11,000 yen + tax
Body Type: Pure Neemo Flection

~Ex☆Cute 8th Series~

The concept of the 8th series is "Majokko" (magical girl / witch girl) and the land of magic.  It is ~another world~ different to the world in which the Ex☆Cutes live. The apprentice majokko are studying again today at magic school to become the top magic users in the world.

Each character has become a magician with a magical item that matches her unique personality.

*In this series each character had at least 2 color variants. Some of the Ex☆Cute family members also saw a release in this series.  [Azone Official Page]

Release Date: Jul '11~finish
Price: 12,000 yen + tax
Body Type: Pure Neemo Flection

~Ex☆Cute 9th Series~

Ex☆Cute 9th Series

The 9th series is "Komorebimori no doubutsutachi♪" (Animals of the forest where sunlight filters through the canopy of trees).

The forest animals, who have always admired human girls who wear cute clothes, have transformed into the human girls of their fancy! Each character appears with the costumes of their cute animal and human girl form.

*In this series Chiika, Aika, and Koron each have alternate limited editions with different color hair, outfit, and facial expression. Aika also had an additional release with a gothic lolita themed outfit in two color variants for a total of four Aika in this series. Mia of the Ex☆Cute family members also saw a release in this series.  [Azone Official Page]

Release Date: Dec '12~finish
Price: 12,000 yen + tax
Body Type: Pure Neemo Flection Full Action

~Ex☆Cute 10th Series~

Ex☆Cute 10th Series

The 10th series is the "Best Selection" series.

Based on the results of a survey collected over several years, the best past release of each character was chosen and released in the "Best Selection"!
The mask paint is the newest version and the clothes, which have inherited their image from the original release, have been refined.

*In this series each character was released with two versions that differed only in facial expression. There are slight differences in these updated versions (e.g. Himeno and Aika have longer hair than the original releases). The 7th and newest member, Raili, was not included in this series.  [Azone Official Page]

Release Date: Apr '14~finish
Price: 12,000 yen + tax
Body Type: Pure Neemo Flection Full Action

~Ex☆Cute 11th Series~

Ex☆Cute 11th Series

The 11th series is "Otogi no Kuni" (Fairy Tale Land).

Popular doll creators and Ex☆Cute collaborated on the theme of "Otogi no Kuni". It is a designer doll collection.

*In this series Aika, Koron, and Himeno had 2 or 3 variants. Almost all of the characters from Ex☆Cute Family also saw a release in this series with several having multiple color variants.   [Azone Official Page]

Release Date: Jul '15~finish
Price: 14,000~15,000 yen + tax
Body Type: Pure Neemo Flection Full Action

~Other Series~

Pure Neemo Ex☆Cute Other Series

There have been individual releases and mini series that Azone categorizes as separate from the numbered series.   [Azone Official Page]

Amazon.co.jp Limited Editions

Black Alice Lien
Blueberry holic Nightmare Aika
Strawberry holic Nightmare Aika
Ex☆Cute: Classic Alice Koron (Amazon Japan Limited Edition)
Classic Alice Koron
Antique Sweet Memory/Sugar Cherry Chiika
Antique Sweet Memory/Cotton Candy Miu

Charity Dolls

These dolls were sold for a special price (¥8000+tax) and 30% of the proceeds were donated to the Japanese Red Cross to help relief efforts for the Great East Japan Earthquake which occurred on March 11, 2011.

Ex☆Cute: Charity Project/Koron -Snotty Cat-
Charity Project / Snotty Cat Koron
Charity Project / Fanny Fanny Himeno

Classic Alice

It is unclear whether these dolls are a part of the "Alice's Tea Party" series or not. They were released with similar wording in the biographies, but they did not include the phrase "Alice's Tea Party" anywhere in their title or product information. They were released as "Classic Alice" instead.

Classic Alice Chershire cat AIKA
Classic Alice Chershire cat AIKA
Classic Alice Tick Tock Rabbit HIMENO
Classic Alice Tick Tock Rabbit HIMENO

Alice's Tea Party

Welcome to our Tea Party - Hatter / Aoto
Welcome to our Tea Party - White Rabbit / Yuuta
Alice / Raili - Direct Store version
Alice / Raili - Dollshow 49 LE version
Alice/Minami - Kanihoru x NICO - Direct Store version

Sugar Dream

Collaboration series with illustrator/graphic designer MAKI.

Pure Neemo Sugar Dream / Koron
Sugar Dream/Koron
Sugar Dream/Chiika

Others

These dolls may be widely known but do not belong to any particular series.

Himeno / Welcome to EX☆CUTE!
Himeno / Welcome to EX☆CUTE! - Normal ver.
HimenoWelcome to EX☆CUTE! Ver.1.1
Himeno / Welcome to EX☆CUTE! - 1.1 DS ver.
Pure Neemo Himeno/Welcome to EX☆CUTE! DS
Himeno / Welcome to EX☆CUTE! - DS ver.
Pure Neemo Fanny Fanny / Himeno
Fanny Fanny / Himeno - Normal ver.
Pure Neemo Fanny Fanny / Himeno DS
Fanny Fanny / Himeno - DS ver.
Pure Neemo Exchange Student from Scandanavia / Raili
Exchange Student from Scandanavia / Raili
Pure Neemo Sweet Dream Chiika
Sweet Dream Chiika (Kinoko Juice collaboration model)
This website is not affiliated, endorsed by, sponsored by, or in any way officially connected with Azone International.
The name “Pure Neemo” as well as related products and logos are property of Azone International.